Adcounty Media India IPO Details
The key details of Adcounty Media India’s IPO are outlined below, covering all crucial aspects from price range to investment requirements and regulatory documents.
| IPO Size | ₹50.69 Cr |
| Price Range | ₹80 - ₹85 |
| Retail Quota | 35% |
| QIB Quota | 50% |
| NII Quota | 15% |
| Employee Discount | -- |
| Listing at | BSE |
| Minimum Quantity | 1600 |
| Investment (cut-off price) | ₹1,36,000 |
| Pre IPO Promotor Holding | 89.14% |
| Post IPO Promotor Holding | 65.51% |
| DHRP Draft | Click Here |
| RHP Draft | Click Here |
| Anchor Investors List | Click Here |
Adcounty Media India IPO Timelines
The IPO process for Adcounty Media India includes key dates for participants to know. The timeline allows for strategic planning and participation, helping investors stay informed and engaged throughout the entire process.
27/06/2025
Start Date01/07/2025
End Date03/07/2025
Refund Initiation03/07/2025
Credit of Shares to Demat Ac04/07/2025
Listing DateAdcounty Media India IPO Lot Size
The Adcounty Media India IPO has a fixed lot size of 1,600 shares, at an upper price band of ₹85 per share, requiring ₹136,000 per lot for retail investors. For HNI investors, the minimum application is 3,200 shares (2 lots) amounting to ₹272,000.
| Application | Lot Size | Shares | Amount |
|---|---|---|---|
| Retail Minimum | 1 | 1600 | ₹1,36,000 |
| Retail Maximum | 1 | 1600 | ₹1,36,000 |
| HNI Minimum | 2 | 3200 | ₹2,72,000 |
Adcounty Media India IPO Subscription Status
The subscription status for Adcounty Media India IPO shows market demand across different investor categories, providing valuable insights into the offering’s performance. You can track real-time subscription data below.
| QIB | NII | Retail | EMP | Total |
|---|---|---|---|---|
| 2.51x | 0.92x | 2.59x | -- | 2.21x |
IPO Performance on Listing Day
On the listing day (July 4, 2025), Adcounty Media India made a stellar debut on the stock exchange. The stock opened at ₹130, delivering a remarkable premium of 52.9% over its issue price of ₹85. Throughout the trading session, the stock showed strong upward momentum, climbing to a high of ₹136.50 while maintaining a low of ₹123.50. The shares concluded their first trading day at ₹136.50, securing an impressive gain of 60.6% over the issue price, reflecting overwhelming investor confidence in this digital media company.
| Opening Price | Closing Price | Day High | Day Low |
|---|---|---|---|
| ₹130.00 | ₹136.50 | ₹136.50 | ₹123.50 |
Adcounty Media India IPO Company Financials
Adcounty Media India reports robust performance in FY2024 with Total Income of ₹43.24 crores, managing expenses at ₹32.03 crores, and achieving a strong PAT (Profit After Tax) of ₹8.28 crores, demonstrating significant growth potential ahead of its public offering.
| Year | Total Income | Total Expense | PAT |
|---|---|---|---|
| FY 2022 | ₹31.01 | ₹28.33 | ₹2.00 |
| FY 2023 | ₹53.64 | ₹43.38 | ₹0.64 |
| FY 2024 | ₹43.24 | ₹32.03 | ₹8.28 |
About Company
Adcounty Media India Limited is a BrandTech company specializing in end-to-end digital marketing solutions, leveraging advanced technology to tailor advertising strategies for a wide range of industries. Their services span Programmatic Advertising, SEO, Social Media Marketing, and various paid campaign models such as PPC, CPA, CPS, CPL, and CPI. These offerings are designed to enhance brand visibility, drive sales, and generate leads, allowing clients to effectively expand their reach and achieve performance goals.
The company operates through several digital platforms, including proprietary websites, mobile apps, and a programmatic advertising tool named BidCounty, which supports both branding and performance-driven campaigns. Adcounty also offers market research services to optimize audience targeting and user acquisition. With partnerships involving major brands like Sharechat, Zepto, Fi.Money, and Policy Bazaar, the company plays a vital role in scaling user engagement and brand presence. Operating within the Advertisement Technology and Digital Marketing sectors, Adcounty Media had a team of 48 permanent employees as of July 31, 2024, focused on delivering measurable marketing success.
| Incorporation Date | Sector | Managing Director |
|---|---|---|
| 2017 | Media & Entertainment | Chandan Garg |
Know Before Investing
Adcounty Media India IPO Strengths
- Adcounty Media is a digital-first adtech company, leveraging data-driven strategies and cutting-edge technologies to deliver innovative advertising solutions.
- Adcounty Media serves over 500 advertisers globally and works with brands across various verticals, including e-commerce, finance, gaming, lifestyle, and utility sectors.
- The company is ROI-focused, specializing in performance marketing, lead generation, user acquisition, and targeted campaigns that deliver measurable results for clients.
- Adcounty Media provides tailored advertising solutions, conducting meticulous market research to help brands achieve their marketing objectives.
- The company excels in multi-channel advertising, including mobile, web, email, push notifications, and App Store Optimization (ASO), offering comprehensive marketing services.
- With a proven track record of exponential growth and a focus on continuous innovation, Adcounty Media is well-positioned for future expansion in the digital advertising industry.
Adcounty Media India IPO Risks
- The company’s revenue is dependent on advertising campaign cycles and client budgets, leading to uneven cash flows and financial performance.
- The digital advertising and media sector is highly competitive, with both large agencies and niche players, potentially pressuring margins and market share.
- The company must comply with evolving advertising, data privacy, and digital media regulations, with non-compliance risking penalties or operational disruptions.
- Rapid changes in digital platforms, algorithms, and consumer behavior require continuous investment in technology and innovation to remain competitive.
- The business relies on a specialized, creative, and technical workforce; any loss of key personnel or high turnover could affect service quality and project delivery.
Swot Analysis for Adcounty Media India IPO
Strengths
Cutting-Edge Digital Marketing Solutions, Strong Technology Stack, Global and Pan-India Reach
Weaknesses
Moderate Scale Compared to Giants, Revenue Concentration Risk, Operational Complexity
Opportunities
Expanding Digital Advertising Market, Geographic Expansion, Product and Service Diversification
Threats
Intense Competition, Regulatory and Privacy Risks, Advertiser Budget Volatility
Company Details
Adcounty Media India Limited
First Floor, D-41, Patrakar Colony, Near Jawahar Nagar Moti Dungri Vistar Yojna, Raja Park, Jaipur, Rajasthan, India – 302004
Phone: + 91 7877623083
Email: cs@adcountymedia.com
Website: http://www.adcountymedia.com/
IPO Registar Details
Skyline Financial Services Private Ltd
Phone: 02228511022
Email: compliances@skylinerta.com
Website: https://www.skylinerta.com/ipo.php
FAQs
The key objectives of Adcounty Media India IPO are:
- To meet out the Capital Expenditure requirements of the Company.
- To meet out the Working Capital requirements of the Company.
- To meet out the expenses for Unidentified Acquisition of the Company and General Corporate Purposes.
- To meet out the Issue Expenses.
Narnolia Financial Services Ltd is the book-running lead managers for the Adcounty Media India IPO.
Adcounty Media India IPO shows strong growth potential driven by its comprehensive digital marketing services and expanding presence across high-growth sectors like fintech, eCommerce, and BFSI. Its proprietary platform, BidCounty, enhances campaign efficiency, positioning the company as a competitive player in the evolving AdTech space.
The issue price for the Adcounty Media India IPO is set between ₹80 to ₹85 per share.
To invest in one lot of Adcounty Media India IPO, you need ₹1,28,000 at the lower price band (₹80 per share) or ₹1,36,000 at the upper price band (₹85 per share) for a lot size of 1600 shares.
Adcounty Media India IPO shares are scheduled to be listed on the Bombay Stock Exchange (BSE) on July 4, 2025.
Refund/unblocking of funds for Adcounty Media India IPO will begin on July 3, 2025. ASBA/UPI blocks will be removed within 1 working day.
You can sell shares your Adcounty Media India IPO shares on listing day (July 4, 2025) after they are credited to your demat account. If you want to sell in the pre-open market, the timing for that session is from 9:00 AM to 9:15 AM. Otherwise, you can sell after 10:00 AM during regular trading hours.