The Cash Ur Drive Marketing IPO offers investors a chance to participate in a seasoned Out of Home (OOH) advertising company with over 14 years of operational experience. Specializing in transit media, outdoor advertising, and digital marketing, the company has expanded from commercial vehicle advertising to include bus branding, auto hood branding, digital wall painting, and billboard campaigns. It holds advertising rights for about 2,000 buses, including 1,100 electric buses, and operates at EV charging and battery swapping stations, catering to prominent clients such as McDonald’s, Zomato, Netflix, and Indian Oil. The Cash Ur Drive Marketing IPO reflects steady business fundamentals and potential for further expansion.
₹30
₹130
₹155.00
Expert Opinions
The Cash Ur Drive Marketing IPO enjoys positive market sentiment as investors appreciate its established presence in the Out of Home (OOH) advertising sector with diverse media solutions including transit, outdoor, print, and digital advertising. The company’s strengths lie in strong financials highlighted by FY 2025 metrics: an impressive Return on Equity (ROE) of 44.43%, Return on Capital Employed (ROCE) of 41.55%, and a Net Asset Value (NAV) of ₹42.48, demonstrating robust profitability and efficient capital utilization.
Its broad client base, innovative advertising formats, and strategic expansion into areas like electric vehicle charging stations enhance growth prospects. Key risks include heavy revenue concentration in a few regions, dependence on a limited number of key clients, and industry competition. From a long-term investment perspective, the Cash Ur Drive Marketing IPO offers promising capital appreciation potential for investors willing to accept sector-specific risks and market fluctuations, backed by the company’s consistent operational performance and market position.
Investor Considerations
The Cash Ur Drive Marketing IPO reflects a company with strong financial performance and sound fundamentals in FY 2025, reporting revenue of ₹142.18 crore and a PAT margin of 12.69%, indicating healthy profitability. The Price to Book Value stands at 6.61, accompanied by an EBITDA margin of 14.84%, showing operational efficiency. The company operates in the growing Out of Home (OOH) advertising sector, driven by increasing demand for transit, outdoor, and digital media solutions.
Growth prospects include expanding advertising inventory, geographic reach, and innovative media formats. Key risks involve high revenue concentration in select regions, dependence on a limited client base, and intense industry competition. The IPO suits long-term investors seeking steady capital appreciation in an evolving advertising landscape, while short-term investors should consider sector volatility and competitive pressures carefully. The Cash Ur Drive Marketing IPO offers exposure to an established player with promising growth potential.
| Date | GMP | Trend |
|---|---|---|
| 06 Aug 2025 18.34 | ₹30 | --- |
| 05 Aug 2025 11.36 | ₹30 | --- |
| 04 Aug 2025 11.55 | ₹30 | Up |
| 02 Aug 2025 20.02 | ₹20 | --- |
| 01 Aug 2025 11.29 | ₹20 | --- |
| 31 Jul 2025 11.48 | ₹20 | Down |
| 30 Jul 2025 11.04 | ₹30 | --- |
| 29 Jul 2025 19.59 | ₹30 | Up |
| 28 Jul 2025 11.27 | ₹25 | Up |
| 25 Jul 2025 10.45 | ₹00 | --- |
FAQs
The Grey Market Premium showed good accuracy in predicting Cash Ur Drive Marketing IPO’s listing performance. With a final GMP of ₹30, it projected a premium of 23.08% over the issue price of ₹130. The stock listed at ₹155, delivering a gain of 19.23%. This resulted in a small prediction error of 3.85%, where the GMP correctly signaled a positive listing and closely aligned with the actual gain, reflecting fair reliability in this case.
Cash Ur Drive Marketing IPO Current GMP is ₹30.
Cash Ur Drive Marketing IPO Expected Returns is 23.08%.
Cash Ur Drive Marketing IPO estimated listing price is ₹160.