BAG Convergence IPO - AstroIPO

BAG Convergence IPO


October 8, 2025 Written By Mihir Gohel, Reviewed and Fact Checked by Harpal Parmar

BAG Convergence Ltd. is set to enter the advertising and media sector through its strategic market launch. The BAG Convergence IPO, opening from September 30th to October 3rd, 2025, represents a ₹48.72 crore public issue of 56,00,000 shares priced between ₹82 – ₹87 per share.

Investors can subscribe with a minimum of 3,200 shares, requiring ₹2,78,400 investment at the cut-off price. The BAG Convergence IPO shares, carrying ₹10 face value, will debut on NSE, bringing this advertising and media specialist to the public markets through integrated marketing communications sector representation.

BAG Convergence IPO Details

The key details of BAG Convergence’s IPO are outlined below, covering all crucial aspects from price range to investment requirements and regulatory documents.

IPO Size ₹48.72 Cr
Price Range ₹82 - ₹87
Retail Quota 35%
QIB Quota 50%
NII Quota 15%
Employee Discount --
Listing at NSE
Minimum Quantity 3,200
Investment (cut-off price) ₹2,78,400
Pre IPO Promotor Holding 89.58%
Post IPO Promotor Holding 65.93%
DHRP Draft Click Here
RHP Draft Click Here
Anchor Investors List Click Here

BAG Convergence IPO Timelines

The IPO process for BAG Convergence includes key dates for participants to know. The timeline allows for strategic planning and participation, helping investors stay informed and engaged throughout the entire process.

30/09/2025
Start Date
03/10/2025
End Date
06/10/2025
Allotment Date View Status
07/10/2025
Refund Initiation
07/10/2025
Credit of Shares to Demat Ac
08/10/2025
Listing Date

BAG Convergence IPO Lot Size

The BAG Convergence IPO has a fixed lot size of 1,600 shares, at an upper price band of ₹87 per share. For retail investors, the minimum and maximum application is 3,200 shares (2 lots) amounting to ₹2,78,400. For Small HNI (S-HNI) investors, the minimum application is 4,800 shares (3 lots) worth ₹4,17,600, while the maximum is 11,200 shares (7 lots) amounting to ₹9,74,400. Big HNI (B-HNI) investors need to apply for at least 12,800 shares (8 lots), totaling ₹11,13,600.

Application Lot Size Shares Amount
Retail Minimum 2 3200 ₹2,78,400
Retail Maximum 2 3200 ₹2,78,400
S-HNI Minimum 3 4800 ₹4,17,600
S-HNI Maximum 7 11200 ₹9,74,400
B-HNI Minimum 8 12800 ₹11,13,600

BAG Convergence IPO Subscription Status

The subscription status for BAG Convergence IPO shows market demand across different investor categories, providing valuable insights into the offering’s performance. You can track real-time subscription data below.

QIB NII Retail EMP Total
1.38x 2.63x 0.83x -- 1.38x

IPO Performance on Listing Day

On the listing day (October 08, 2025), BAG Convergence made a strong debut on the stock exchange. The stock opened at ₹101, securing an impressive premium of 16.1% over its issue price of ₹87. The convergence technology company gained further momentum throughout the trading session, reaching a day high of ₹106.05, while finding solid support at the opening price level. The shares concluded their first trading day at ₹106.05, which also marked the day’s high, delivering an exceptional gain of 21.9% over the issue price, reflecting robust investor confidence in the technology convergence sector and strong market enthusiasm for this integrated solutions provider.

Opening Price Closing Price Day High Day Low
₹101.00 ₹106.05 ₹106.05 ₹101.00

BAG Convergence IPO Company Financials

BAG Convergence reports robust performance in FY2025 with Total Income of ₹35.85 crores, managing expenses at ₹21.86 crores, and achieving a strong PAT (Profit After Tax) of ₹9.41 crores, demonstrating significant growth potential ahead of its public offering.

Year Total Income Total Expense PAT
FY 2023 ₹24.96 ₹18.46 ₹4.99
FY 2024 ₹30.33 ₹19.45 ₹8.05
FY 2025 ₹35.85 ₹21.86 ₹9.41

About Company

Incorporated in April 2007, B.A.G. Convergence Limited focuses on providing technical assistance and production services for television channels and digital platforms. The company launched its first website, news24online.com, in the same year and has since expanded its presence across YouTube, Facebook, and Instagram by producing and distributing video content. It has also ventured into the Connected TV space through a strategic partnership with Samsung, enabling the preinstallation of its app on Samsung TVs.

The company offers a range of advanced services including artificial intelligence and automation for optimizing content creation, editing, and distribution. It uses cloud-based broadcasting for efficient media management and live streaming, and produces high-definition and 4K content to meet modern viewer standards. B.A.G. Convergence is also active in the OTT and streaming sector, creating content tailored for digital platforms to extend its reach. As of August 31, 2025, the company employed 87 individuals across various departments.

Incorporation Date Sector Managing Director
2007 Media & Entertainment Anuradha P Shukla

Know Before Investing

When evaluating BAG Convergence's IPO potential, understanding both its market advantages and inherent risks becomes crucial for your investment. Below are the key insights you should consider.

BAG Convergence IPO Strengths

  • BAG Convergence Limited has been operating since 2007 and has grown into a notable player in India’s digital media and entertainment sector, especially with its popular news and Bollywood entertainment platforms.
  • The company offers a broad content mix including news, entertainment, sports, infotainment, and lifestyle across multiple languages, catering to a wide audience.
  • BAG Convergence has enhanced visibility and reach through websites, mobile apps, and social media channels such as YouTube, Facebook, Instagram, and X, ensuring diverse audience engagement.
  • The company has demonstrated consistent revenue growth with increasing profit margins, reflecting operational efficiency and market acceptance.
  • Digital advertising, including programmatic, social media, and video ads, contributed significantly to revenue, capitalizing on the growing online advertising industry in India.

BAG Convergence IPO Risks

  • Faces fierce competition from larger and well-funded digital media players, OTT platforms, and news outlets which may pressure market share and advertising rates.
  • Majority of income is from advertising which is sensitive to economic cycles, market sentiment, and shifts in advertising platforms.
  • Changing government policies on digital content, censorship, and social media may impact operating freedom and revenue.
  • Rapid changes in digital technologies require sustained investments in platform upgrades and content innovation to remain competitive.
  • Maintaining and growing active user base across platforms is challenging in an overcrowded digital content environment.
  • Heavy Depends on Google, Meta, and other distributors for content reach exposes vulnerabilities due to changing algorithms or policies.

Swot Analysis for BAG Convergence IPO

Understanding BAG Convergence's SWOT analysis is your first step towards making a confident investment decision. Let's evaluate its core strengths and potential challenges ahead.

Strengths

Comprehensive Media Solutions, Strategic Location, Diverse Clientele

Weaknesses

Industry Dependence, Technological Upgradation Needs, Competitive Pricing Pressure

Opportunities

Growing Digital Adoption, Expansion Into Regional Markets, Sustainability and Green Production

Threats

Intense Industry Competition, Economic Slowdowns, Changing Consumer Preferences

Company Details

B.A.G.Convergence Ltd.

352, Aggarwal Plaza, Plot No. 8, Kondli, East Delhi, New Delhi – 110096, India

Phone: +91 120 4602424

Email: kriti.jain@bagconvergence.in

Website: http://www.bagconvergence.in/

IPO Registar Details

Maashitla Securities Pvt. Ltd.

Phone: +91-11-45121795-96

Email: ipo@maashitla.com

Website: https://maashitla.com/allotment-status/public-issues

FAQs

The key objectives of BAG Convergence SME IPO are:

  • Expansion of Existing Busines
  • Acquisition/ Production of Content
  • Brand building expenses
  • General Corporate Purposes

Inventure Merchant Banker Services Pvt. Ltd. is the book-running lead managers for the BAG Convergence IPO.

BAG Convergence IPO shows significant growth potential with revenue rising from ₹30.33 crore in FY24 to ₹35.85 crore in FY25 and profit after tax jumping nearly ninefold. Expanding digital consumption, AI-driven solutions, and Connected TV opportunities strengthen its position in the fast-growing media technology space.

The issue price for the BAG Convergence IPO is set between ₹82 to ₹87 per share.

To invest in two lot of BAG Convergence IPO, you need ₹2,62,400 at the lower price band (₹82 per share) or ₹2,78,400 at the upper price band (₹87 per share) for a lot size of 3200 shares.

BAG Convergence IPO shares are scheduled to be listed on the National Stock Exchange (NSE) on October 8, 2025.

Refund/unblocking of funds for BAG Convergence IPO will begin on October 7, 2025. ASBA/UPI blocks will be removed within 1 working day.

You can sell shares your BAG Convergence IPO shares on listing day (October 8, 2025) after they are credited to your demat account. If you want to sell in the pre-open market, the timing for that session is from 9:00 AM to 9:15 AM. Otherwise, you can sell after 10:00 AM during regular trading hours.

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