Purple United Sales IPO - AstroIPO

Purple United Sales IPO


December 3, 2024 Written By Mihir Gohel, Reviewed and Fact Checked by Harpal Parmar

Purple United Sales Ltd. with an IPO in the dynamic FMCG sector. The company has strategically planned its debut on the NSE SME platform through a book built issue.

Purple United Sales IPO is scheduled to open on 11 December 2024 and close on 13 December 2024, with an attractive price range of ₹121 to ₹126 per share.

Investors can participate with a minimum application of 1,000 shares, which amounts to an investment of ₹126,000 at the cut-off price. The offering comprises 2,604,000 shares, aggregating up to ₹32.81 Cr as a fresh issue. With a face value of ₹10 per share.

Purple United Sales IPO Details

The key details of Purple United Sales’s IPO are outlined below, covering all crucial aspects from price range to investment requirements and regulatory documents.

IPO Size ₹32.81 Cr
Price Range ₹121 - ₹126
Retail Quota 35%
QIB Quota 50%
NII Quota 15%
Employee Discount --
Listing at NSE
Minimum Quantity 1000
Investment (cut-off price) ₹126,000
Pre IPO Promotor Holding 87.54%
Post IPO Promotor Holding 63.82%
DHRP Draft Click Here
RHP Draft Click Here
Anchor Investors List Click Here

Purple United Sales IPO Timelines

The IPO process for Purple United Sales includes key dates for participants to know. The timeline allows for strategic planning and participation, helping investors stay informed and engaged throughout the entire process.

11/12/2024
Start Date
13/12/2024
End Date
16/12/2024
Allotment Date View Status
17/12/2024
Refund Initiation
17/12/2024
Credit of Shares to Demat Ac
18/12/2024
Listing Date

Purple United Sales IPO Lot Size

The Purple United Sales IPO has a fixed lot size of 1,000 shares, at an upper price band of ₹126 per share, requiring ₹126,000 per lot for retail investors. For HNI investors, the minimum application is 2,000 shares (2 lots) amounting to ₹252,000.

Application Lot Size Shares Amount
Retail Minimum 1 1000 ₹126,000
Retail Maximum 1 1000 ₹126,000
S-HNI Minimum 2 2000 ₹252,000

Purple United Sales IPO Subscription Status

The subscription status for Purple United Sales IPO shows market demand across different investor categories, providing valuable insights into the offering’s performance. You can track real-time subscription data below.

QIB NII Retail EMP Total
86.30x 269.70x 155.29x -- 160.08x

IPO Performance on Listing Day

Opening Price Closing Price Day High Day Low
₹199 ₹208.95 ₹208.95 ₹189.05

Purple United Sales IPO Company Financials

Year Total Income Total Expense PAT
FY 2022 ₹16.56 ₹15.39 ₹1.77
FY 2023 ₹25.71 ₹23.62 ₹1.49
FY 2024 ₹42.20 ₹36.95 ₹4.82

About Company

Purple United Sales, founded in 2014, is a premium fashion brand dedicated to offering high-quality, versatile apparel, footwear, and accessories for children aged 0 to 14 years. The flagship brand, “Purple United Kids,” features laboratory-tested products made from premium materials in vibrant colors and designs suitable for various occasions. The company operates 17 exclusive brand outlets (EBOs) and numerous shop-in-shop locations across India, alongside a strong online presence through its website and major e-commerce platforms like Myntra, Amazon, and Flipkart.

With a diverse product range that includes clothing, shoes, and accessories such as strollers, Purple United Sales aims to cater to the needs of modern families. As of June 30, 2024, the company employed 161 full-time staff members and continues to expand its reach within the growing children’s fashion market in India.

Incorporation Date Sector Managing Director
2014 FMCG Rajesh Kumar Sodhani

Know Before Investing

Purple United Sales IPO Strengths

  • Revenue increased from ₹16.52 crore in FY22 to ₹42.77 crore in FY24.
  • Offers a wide range of high-quality apparel, footwear, and accessories for children aged 0 to 14 years.
  • Strong presence in both physical stores and major e-commerce platforms like Myntra and Amazon.
  • Products are made from premium materials and undergo laboratory testing for safety.
  • Plans for retail expansion position the company well in the growing children’s fashion market.

Purple United Sales IPO Risks

  • The company’s operations are limited to specific regions, which may impact scalability and growth potential.
  • Faces challenges from established brands and unorganized players in the children’s fashion market.
  • Discretionary spending on children’s apparel could be adversely affected by economic downturns.
  • Adherence to evolving regulations and standards is crucial for operational continuity.

Swot Analysis for Purple United Sales IPO

Strengths

Strong Brand Identity, Diverse Distribution Channels, Rapid Revenue Growth

Weaknesses

Limited Market Presence, Dependence on E-commerce, High Operational Costs

Opportunities

Growing Kids' Fashion Market, Expansion Plans, Technological Advancements

Threats

Intense Competition, Economic Downturns, Regulatory Challenges

Company Details

Purple United Sales Limited

Khasra No. 55/14 & 55/15,
Near Rani Khera Road,
Mundka, West Delhi, New Delhi, Delhi, India, 11004

Phone: +91 9667792635

Email: jdseth@purpleuni

Website: https://purpleunited.in/

IPO Registar Details

Kfin Technologies Limited

Phone: 04067162222, 04079611000

Email: pusl.ipo@kfintech.com

Website: https://kosmic.kfintech.com/ipostatus/

FAQs

The key objectives of Purple United Sales IPO are:

  • Expenditure for opening new stores
  • Working capital requirements
  • General corporate purposes

Expert Global Consultants Private Limited is the book-running lead managers for the Purple United Sales IPO.

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