Adcounty Media India Limited, a leading BrandTech and AdTech company established in 2017, is poised to launch its Initial Public Offering (IPO) to accelerate its growth in the rapidly evolving digital marketing landscape. The company offers comprehensive digital marketing and advertising solutions to top-tier brands across fintech, BFSI, eCommerce, iGaming, and FMCG sectors, leveraging its proprietary technology and a strong team of professionals. Adcounty Media India Limited is launching its SME IPO, aiming to raise approximately ₹50.69 crores through a book-built issue of 59.63 lakh equity shares at a price band of ₹80 to ₹85 per share.
₹50
₹85
₹130.00
Expert Opinions
Market sentiment around the Adcounty Media India IPO is cautiously optimistic, buoyed by strong investor interest in digital marketing and technology-driven advertising companies, as well as the company’s rapid growth trajectory in recent years. Adcounty Media’s strengths include a diversified client base across fintech, BFSI, eCommerce, and FMCG sectors, in-house proprietary tools like BidCounty and VOOHOO Live, and a robust team of professionals, all of which underpin its reputation for delivering measurable campaign results and innovation. However, risks such as revenue volatility, high customer concentration in certain sectors, and intense competition in the digital advertising space could pose challenges.
Valuation analysis for the Adcounty Media India IPO in FY2025 showcases outstanding efficiency, with a Return on Equity (ROE) of 47.28% and a Return on Capital Employed (ROCE) of 47.27%, indicating superior profitability and capital utilization. From a long-term investment perspective, Adcounty Media’s ability to sustain high growth, expand its client base, and innovate in a fast-evolving digital landscape will be critical to delivering sustainable value for investors.
Investor Considerations
Investors considering the Adcounty Media India IPO should first assess the company’s performance and fundamentals: Adcounty Media has demonstrated robust growth, with FY2025 revenue surging to ₹68.90 crore from ₹42.66 crore in FY2024, and net profit rising to ₹13.75 crore from ₹8.28 crore, reflecting strong operational efficiency and profitability. The sector outlook is highly favorable, driven by global digital advertising market expansion—expected to reach US$1.1 trillion by 2030—and India’s rapidly growing digital ad spend, now accounting for 44% of total advertising expenditure.
The Adcounty Media India IPO valuation for FY2025 is reflected in a price-to-book value of 3.71, a PAT margin of 19.96%, and an EBITDA margin of 26.49%, indicating premium pricing but also healthy profitability and operational strength. Growth prospects are supported by planned investments in technology, global expansion, and potential acquisitions. Key risks include reliance on a few large clients, past negative cash flows, and vulnerability to economic downturns affecting ad spend. Short-term investors may target listing gains, while long-term investors should focus on the company’s ability to sustain growth, expand its client base, and capitalize on sector tailwinds for sustainable returns.
| Date | GMP | Trend |
|---|---|---|
| 02 Jul 2025 10.22 | ₹50 | Up |
| 29 Jun 2025 10.52 | ₹40 | --- |
| 28 Jun 2025 16.00 | ₹40 | Up |
| 27 Jun 2025 13.24 | ₹30 | --- |
| 26 Jun 2025 11.22 | ₹30 | --- |
| 25 Jun 2025 14.38 | ₹30 | --- |
FAQs
The Grey Market Premium showed high accuracy in predicting Adcounty Media India IPO’s listing performance. With a final GMP of ₹50, it suggested a substantial premium of 58.82% over the issue price of ₹85. The stock listed slightly higher at ₹130, delivering a gain of 52.94%. This resulted in a small prediction error of 5.88%, where the GMP correctly indicated a strong positive listing and closely reflected the actual gains, demonstrating good reliability in this case.
Adcounty Media India IPO Current GMP is ₹50.
Adcounty Media India IPO Expected Returns is 58.82%.
Adcounty Media India IPO estimated listing price is ₹135.