Novus Loyalty IPO Details
The key details of Novus Loyalty’s IPO are outlined below, covering all crucial aspects from price range to investment requirements and regulatory documents.
| IPO Size | ₹60.15 Crores |
| Price Range | ₹139 - ₹146 |
| Retail Quota | 35% |
| QIB Quota | 50% |
| NII Quota | 15% |
| Employee Discount | -- |
| Listing at | BSE |
| Minimum Quantity | 2,000 |
| Investment (cut-off price) | ₹2,92,000 |
| Pre IPO Promotor Holding | 95.62% |
| Post IPO Promotor Holding | Update soon |
| DHRP Draft | Click Here |
| RHP Draft | Click Here |
| Anchor Investors List | Click Here |
Novus Loyalty IPO Timelines
The IPO process for Novus Loyalty includes key dates for participants to know. The timeline allows for strategic planning and participation, helping investors stay informed and engaged throughout the entire process.
17/03/2026
Start Date20/03/2026
End Date24/03/2026
Refund Initiation24/03/2026
Credit of Shares to Demat Ac25/03/2026
Listing DateNovus Loyalty IPO Lot Size
The Novus Loyalty IPO has a fixed lot size of 1,000 shares, at an upper price band of ₹146 per share. For retail investors, the minimum and maximum application is 2,000 shares (2 lots) amounting to ₹2,92,000. For Small HNI (S-HNI) investors, the minimum application is 3,000 shares (3 lots) worth ₹4,38,000, while the maximum is 6,000 shares (6 lots) amounting to ₹8,76,000. Big HNI (B-HNI) investors need to apply for at least 7,000 shares (7 lots), totaling ₹10,22,000.
| Application | Lot Size | Shares | Amount |
|---|---|---|---|
| Retail Minimum | 2 | 2000 | ₹2,92,000 |
| Retail Maximum | 2 | 2000 | ₹2,92,000 |
| S-HNI Minimum | 3 | 3000 | ₹4,38,000 |
| S-HNI Maximum | 6 | 6000 | ₹8,76,000 |
| B-HNI Minimum | 7 | 7000 | ₹10,22,000 |
Novus Loyalty IPO Subscription Status
The subscription status for Novus Loyalty IPO shows market demand across different investor categories, providing valuable insights into the offering’s performance. You can track real-time subscription data below.
| QIB | NII | Retail | EMP | Total |
|---|---|---|---|---|
IPO Performance on Listing Day
| Opening Price | Closing Price | Day High | Day Low |
|---|---|---|---|
| ₹ | ₹ | ₹ | ₹ |
Novus Loyalty IPO Company Financials
Novus Loyalty reports robust performance in FY2025 with Total Income of ₹104.63 crores, managing expenses at ₹99.57 crores, and achieving a strong PAT (Profit After Tax) of ₹3.58 crores, demonstrating significant growth potential ahead of its public offering.
| Year | Total Income | Total Expense | PAT |
|---|---|---|---|
| FY 2023 | ₹59.61 | ₹58.81 | ₹0.55 |
| FY 2024 | ₹73.61 | ₹69.56 | ₹2.96 |
| FY 2025 | ₹104.63 | ₹99.57 | ₹3.58 |
| FY 2026 (6 M) | ₹71.43 | ₹63.79 | ₹5.80 |
About Company
Founded in 2011, Novus Loyalty is a technology driven company delivering loyalty and rewards solutions across industries such as fintech, ecommerce, software, banking, FMCG, and real estate. A modern loyalty platform built on advanced technology enables businesses to run reward programs through models such as point based rewards, event triggered campaigns, cashback systems, purchase linked promotions, and digital vouchers. The platform remains highly flexible and integrates easily with existing systems while supporting operations across web platforms, mobile applications, and physical retail environments to create a seamless customer experience.
Solutions are offered through both on premises infrastructure and SaaS cloud based models supported by AI powered analytics. On premises deployment allows installation on client servers or private cloud environments for stronger data control, while the SaaS model provides a scalable subscription based system suitable for faster deployment and management. Business operations extend across several Indian states including Telangana, Haryana, Uttar Pradesh, Maharashtra, Punjab, Tamil Nadu, Rajasthan, Delhi, and Karnataka, along with international markets such as UAE, USA, Australia, and Puerto Rico. Workforce strength stood at approximately 50 personnel as of January 31, 2026.
| Incorporation Date | Sector | Managing Director |
|---|---|---|
| 2011 | IT (Information Technology) | Deepak Tomar |
Know Before Investing
Novus Loyalty IPO Strengths
- Cloud-native rewards engine supports multi-tenant deployments with high availability. API-first design enables rapid partner integrations reducing time-to-market. Zero hardware dependency accelerates geographic expansion.
- Serves fintech, e-commerce, banking clients confirming solution-market fit across verticals. High switching costs from data migration complexity protect recurring revenue. Cross-selling expands wallet share within existing accounts.
- Recurring subscription revenue creates predictable cash flows without inventory risk. Operating leverage improves as client base scales without proportional costs. Minimal working capital needs enhance cash conversion efficiency.
- UPI payments and digital wallets drive native rewards integration opportunities. BNPL platforms require customer retention mechanisms favoring established providers. Regulatory data portability supports platform switching.
Novus Loyalty IPO Risks
- Limited number of large accounts creates revenue volatility from renewals or churn. Single major client loss materially impacts financial performance. Diversification lags behind aggressive growth narrative.
- Core SaaS reliability essential for client retention and service level agreements. Downtime incidents erode customer confidence rapidly. Cybersecurity breaches create existential threats to operations.
- New SaaS entrants and incumbent CRM providers compress subscription pricing power. Feature parity races erode differentiation over time. Volume-based discounts challenge unit economics sustainability.
- Software engineers command premium compensation in competitive tech talent market. Key account managers critical for client relationships and expansion. Remote work policies test team cohesion effectiveness.
- Enterprise procurement processes create revenue recognition lumpiness quarter-to-quarter. Budget approval cycles extend during economic uncertainty periods. Pilot programs delay full deployment timelines.
Swot Analysis for Novus Loyalty IPO
Strengths
AI-Driven Personalisation, Proven Revenue Growth, Low Customer Acquisition Cost
Weaknesses
SaaS Market Fragmentation, Integration Complexity, Customer Concentration
Opportunities
Loyalty-as-a-Service Boom, Fintech Rewards Integration, Embedded Finance Upsell
Threats
CRM Giants Encroachment, Data Privacy Regulations, Talent Competition
Company Details
Novus Loyalty Ltd.
727, Udyog Vihar Phase V Industrial Complex Dundahera, Gurgaon, Haryana, 122016
Phone: 9717154514
Email: investor@novusloyalty.com
Website: https://www.novus-loyalty.com/
IPO Registar Details
Kfin Technologies Ltd.
Phone: 04067162222, 04079611000
Email: novus.ipo@kfintech.com
Website: https://ipostatus.kfintech.com/
FAQs
The key objectives of Novus Loyalty SME IPO are:
- Funding of expenditure towards Investment in upgrading enhancement of and development of new products
- Business Development and Marketing Activities including manpower hiring
- General corporate purposes and unidentified inorganic acquisition
Smart Horizon Capital Advisors Pvt. Ltd. is the book-running lead managers for the Novus Loyalty IPO.
Novus Loyalty shows strong growth potential in the expanding digital loyalty and rewards management market, supported by revenue growth to ₹104.63 crore and improving profitability. Its scalable SaaS platform, flexible integration across client systems, and rising enterprise demand for customer engagement solutions can drive sustained expansion.
The issue price for the Novus Loyalty IPO is set between ₹139 to ₹146 per share.
To invest in two lot of Novus Loyalty IPO, you need ₹2,78,000 at the lower price band (₹139 per share) or ₹2,92,000 at the upper price band (₹146 per share) for a lot size of 2,000 shares.
Novus Loyalty IPO shares are scheduled to be listed on the Bombay Stock Exchange (BSE) on March 25, 2026.
Refund/unblocking of funds for Novus Loyalty IPO will begin on March 24, 2026. ASBA/UPI blocks will be removed within 1 working day.
You can sell shares your Novus Loyalty IPO shares on listing day (March 25, 2026) after they are credited to your demat account. If you want to sell in the pre-open market, the timing for that session is from 9:00 AM to 9:15 AM. Otherwise, you can sell after 10:00 AM during regular trading hours.