Chetana Education IPO

Chetana Education Limited is a content-based company specialising in educational book publishing for the CBSE and State Board curriculum, catering to the K-12 segment. The company provides access to educational software with learning videos for teachers and students, accessible through QR codes. Chetana Education Limited boasts a robust sales and distribution network, focusing on the Maharashtra State Board and CBSE, covering education from early pre-primary to K-12 courses.

In the fiscal year 2023, the company sold over 6 million books, reaching students from pre-primary to higher secondary levels. With a portfolio of over 700 titles and 15 distinct brands like Master Key, Self-Study, Firefly, and more, the company also develops digital content for enhanced learning. Over 30,000 videos are available via QR codes, transforming traditional content into digital formats, benefiting students for self-study post-school without additional costs. This digital content development is supported by a strategic partnership with Allern Enterprises Private Limited.

Chetana’s network includes numerous schools, coaching classes, and booksellers, backed by collaborations with various vendors for printing, paper sourcing, binding, lamination, and packaging. Over 400 contractual authors contribute to content creation. The company remains asset-light, focusing on content development and efficient sales and distribution.

Founded in 2018 by Anil Jayantilal Rambhia and Rakesh Jayantilal Rambhia, Chetana Education Limited purchased the publication undertaking from M/s Chetana Book Depot. The company’s distribution and sales network comprises over 500 distributors and dealers, supported by an in-house sales team working from branches and marketing offices across India.

Anil Jayantilal Rambhia and Rakesh Jayantilal Rambhia bring over 30 and 25 years of experience in the publishing industry, respectively. The company has a strong focus on human capital, with over 400 employees and a dedicated sales team of over 200 personnel. This extensive network not only promotes products but also provides valuable feedback for continuous improvement.

Chetana Education IPO Strengths

• Leveraging technology to offer interactive and comprehensive learning experiences through apps and QR codes.
• Delivering quality content and solutions, addressing the needs of students and educators in the K-12 and higher education sectors.
• Revenue generation from the K-12 sector, with significant growth and presence in CBSE and various state boards.
• Operation on an asset-light model, focusing on content creation while outsourcing printing, ensuring quality and efficiency.
• A robust sales and distribution network across 18 states, supported by over 500 distributors and 200 sales personnel.

Chetana Education IPO Risks

• Chetana Education Limited’s revenue and profitability are cyclical due to the academic calendar.
• The company faces risks from evolving exam patterns, syllabus, and customer preferences.
• Reliance on key authors and editors means their loss could impact content quality and business operations.
• Chetana Education Limited’s heavy reliance on Maharashtra and CBSE markets makes it vulnerable to regional disruptions.
• General economic conditions and changes in educational policies could adversely affect Chetana Education Limited’s operations.
• Ongoing legal proceedings involving Chetana’s promoters and directors could pose financial and reputational risks.