SD (SWEET DREAMS) Retail IPO - AstroIPO

SD Retail IPO


September 13, 2024 Written By Mihir Gohel, Reviewed and Fact Checked by Harpal Parmar

SD (SWEET DREAMS) Retail Logo Ltd., a textile products company, is set to launch its initial public offering (IPO) from September 20-24, 2024. The company aims to raise ₹64.98 crore through this book-building issue, offering shares at a price band of ₹124-131.

The IPO’s structure allocates 35% to retail investors, 50% to qualified institutional buyers (QIBs), and 15% to non-institutional investors (NIIs). With a minimum application of 1,000 shares, individual investors can participate in this offering.

SD Retail Logo’s pre-issue promoter holding stands at 88.82%, indicating strong insider confidence. The company plans to list on the National Stock Exchange (NSE), potentially increasing its visibility and liquidity.

SD Retail IPO Details

IPO Size 64.98
Price Range ₹124 - ₹131
Retail Quota 35%
QIB Quota 50%
NII Quota 15%
Employee Discount --
Listing at NSE
Minimum Quantity 1000
Investment (cut-off price) ₹131,000
Pre IPO Promotor Holding 88.82%
Post IPO Promotor Holding --
DHRP Draft Click Here
RHP Draft Click Here
Anchor Investors List Click Here

SD Retail IPO Timelines

20/09/2024
Start Date
24/09/2024
End Date
25/09/2024
Allotment Date View Status
26/09/2024
Refund Initiation
26/09/2024
Credit of Shares to Demat Ac
27/09/2024
Listing Date

SD Retail IPO Lot Size

Application Lot Size Shares Amount
Retail Minimum 1 1000 ₹131,000
Retail Maximum 1 1000 ₹131,000
HNI Minimum 2 2000 ₹262,000

SD Retail IPO Subscription Status

QIB NII Retail EMP Total
69.84x 207.62x 65.25x -- 97.08x

IPO Performance on Listing Day

Opening Price Closing Price Day High Day Low
₹145 ₹150.90 ₹152.25 ₹144

SD Retail IPO Company Financials

Year Total Income Total Expense PAT
FY 2021 ₹96.52 ₹96.23 ₹0.37
FY 2022 ₹128.74 ₹117.10 ₹10.11
FY 2023 ₹135.69 ₹129.86 ₹4.30
FY 2024 (11 M) ₹144.80 ₹136.51 ₹6.15

About Company

Their Company was originally incorporated as S D Retail Private Limited vide registration no. 146313 under the provisions of the Companies Act 1956 pursuant to Certificate of Incorporation dated May 14, 2004 issued by Registrar of Companies, Mumbai, Maharashtra. Further, the registered office of their Company was shifted from Mumbai, Maharashtra to Ahmedabad, Gujarat w.e.f. February 6, 2009. Subsequently their Company was converted into Public Limited Company and name of company was changed from S D Retail Private Limited to S D Retail Limited vide fresh certificate of incorporation dated June 19, 2024 issued by the Registrar of Companies, Central Processing Centre.

The India sleepwear market is anticipated to reach market size of USD 1303.88 Million by 2029, with progressive CAGR of 15.12% by 2024-29. The sleepwear industry in India has witnessed significant growth over the past decade. Traditionally, sleepwear in India consisted of simple and utilitarian garments, but evolving fashion trends, increasing disposable income, and a growing awareness of comfort and lifestyle have transformed this sector into a dynamic and profitable market.

Their company is in the business of designing, manufacturing, outsourcing, marketing, and retailing sleepwear under the brand name SWEET DREAMS. SWEET DREAMS is a sleepwear-focused company offering a wide portfolio of stylish and comfortable sleepwear for the entire family, celebrating the transition from work to home life and catering to every aspect of downtime. We design their products to cater to men and women across all age groups including kids (from age 2 Year to 16 Year) and fits that are suitable to various body types and physiques. In addition, we are in adjacent categories such as loungewear, workout wear, athleisure, and work leisure pants.

Peer Comparison:

  • Go Fashion (India) Ltd
  • Bella Casa Fashion & Retail Ltd
  • S P Apparels Ltd
Incorporation Date Sector Managing Director
2004 Textile Hitesh Ruparelia

Know Before Investing

SD Retail IPO Strengths

  • Multi-channel pan-India distribution network and newfound focus on EBOs.
  • In-house expertise in designing and developing products.
  • Strong unit economics with scalable asset light model.
  • Scalable Business Model.
  • Organizational stability along with management expertise.

SD Retail IPO Risks

  • The application has been filed to NCLT under section 9 of Insolvency and Bankruptcy Code, 2016 against the Company and the same is pending with NCLT, Ahmedabad. Any adverse outcome of the pending proceeding will impact the operations of the Company.
  • The company products are sold under a single brand, SWEET DREAMS’. Any inability to effectively market its products, or any deterioration in public perception of the company brand, could affect consumer footfall and consequently adversely impact its business, financial condition, cash flows and results of operations.
  • Its business is primarily concentrated on the sale of women’s sleepwear’s and is vulnerable to variations in demand and changes in consumer preferences which could have an adverse effect on its business, results of operations and financial condition.

Swot Analysis for SD Retail IPO

Strengths

Weaknesses

Opportunities

Threats

Company Details

SD Retail Limited

C-929, Stratum at Venus ground,
Nr. Jhansi Ki Rani Statue, Nehrunagar
Ambawadi, Ahmedabad -380006,

Phone: +91 7043106787

Email: [email protected]

Website: https://www.sweetdreams.in/

IPO Registar Details

Kfin Technologies Limited

Phone: 04067162222, 04079611000

Email: [email protected]

Website: https://kosmic.kfintech.com/ipostatus/

FAQs

The key objectives of SD Retail IPO are:

  • Capital expenditure to be incurred by the Company for setting up new exclusive brand outlets (“EBOs”)
  • Funding Working Capital Requirement
  • General Corporate Purpose

  • Beeline Capital Advisors Pvt Ltd

are the book-running lead managers for the SD Retail IPO.

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