Stanley Lifestyles - AstroIPO

Stanley Lifestyles IPO


June 15, 2024 Written By Mihir Gohel, Reviewed and Fact Checked by Harpal Parmar

Stanley Lifestyles Ltd., a company in the Fast Moving Consumer Goods (FMCG) sector specializing in household and personal products, is set to launch its Initial Public Offering (IPO) from June 21-25, 2024. The company aims to raise between ₹359.48 crore and ₹377.91 crore through this book-building issue.

The IPO’s price band is fixed at ₹351-369 per share, with a face value of ₹2. Stanley Lifestyles plans to offer 102.42 lakh shares to the public. Investors can apply for a minimum of 40 shares, with the maximum retail subscription capped at ₹5,00,000.

Operating in the competitive FMCG space, Stanley Lifestyles produces a range of household and personal care items. These potential uses could help Stanley Lifestyles strengthen its position in the dynamic FMCG sector.

Stanley Lifestyles’ shares are scheduled to list on both the National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) on June 28, 2024. Dual listing on major exchanges often provides good liquidity for shareholders.

Stanley Lifestyles IPO Details

IPO Size 537.02 C
Price Range ₹351 to ₹369
Retail Quota 35%
QIB Quota 50%
NII Quota 15%
Employee Discount --
Listing at NSE and BSE
Minimum Quantity 40
Investment (cut-off price) ₹14,760
Pre IPO Promotor Holding 67.28%
Post IPO Promotor Holding 56.81%
DHRP Draft Click Here
RHP Draft Click Here
Anchor Investors List Click Here

Stanley Lifestyles IPO Timelines

21/06/2024
Start Date
25/06/2024
End Date
26/06/2024
Allotment Date View Status
27/06/2024
Refund Initiation
27/06/2024
Credit of Shares to Demat Ac
28/06/2024
Listing Date

Stanley Lifestyles IPO Lot Size

Application Lot Size Shares Amount
Retail Minimum 1 40 ₹14,760
Retail Maximum 13 520 ₹191,880
S-HNI Minimum 14 560 ₹206,640
B-HNI Minimum 68 2720 ₹10,03,680

Stanley Lifestyles IPO Subscription Status

QIB NII Retail EMP Total
222.10 x 119.52 x 19.21 x -- 96.98 x

IPO Performance on Listing Day

Opening Price Closing Price Day High Day Low
₹494.95 ₹474.75 ₹509.40 ₹470.20

Stanley Lifestyles IPO Company Financials

Year Total Income Total Expense PAT
FY 2021 ₹201.71 ₹195.49 ₹1.92
FY 2022 ₹297.76 ₹265.82 ₹23.22
FY 2023 ₹425.62 ₹379.22 ₹34.98
FY 2024 (9M) ₹322.29 ₹297.56 ₹18.70

About Company

Stanley Lifestyles, which started its operations in 2007, is a luxury furniture brand in India. It is one of the few homegrown brands that operates at scale in both manufacturing and retail in the super-premium and luxury segments. The company sells its furniture products under the “Stanley” brand. Their products include seating furniture (sofas, sofa beds, recliners, dining chairs, poufs, bar stools, and cushions), cased goods (coffee tables, end tables), kitchens and cabinets, mattresses and beds, and automotive and others.

The company designs, manufactures, and retails its products through a network of company-owned and company-operated stores, as well as franchise-owned and franchise-operated stores, with a presence across India. Their integrated model allows them to control the entire process, from procuring raw materials and designing products to manufacturing, quality control, marketing, and final sales. The company operates two manufacturing facilities located at Electronic City, Bengaluru, Karnataka, and Bommasandra Jigani Link Road, Bengaluru, Karnataka.

Incorporation Date Sector Managing Director
2007 FMCG Sunil Suresh

Know Before Investing

Stanley Lifestyles IPO Strengths

  • It is the largest and fastest-growing brand in the luxury/super-premium furniture segment in India.
  • It offers comprehensive home solutions providers with offerings across categories and price points
  • The company has a Pan-India presence with strategically located stores
  • It has a strong focus on design-led product innovation.
  • It is a vertically integrated manufacturer with skilled craftsmanship capabilities.
  • It has an efficient business model with a track record of delivering financial growth
  • Experienced management team.

Stanley Lifestyles IPO Risks

  • The company is dependent on revenue from stores based in southern regions of India.
  • A major part of revenue comes from the sale of sofas and recliners.
  • It is subject to risks associated with expansion into new geographic regions.
  • It has reported negative cash flows in the past.
  • High working capital requirements.

Swot Analysis for Stanley Lifestyles IPO

Strengths

Weaknesses

Opportunities

Threats

Contact Details of IXIGO

Stanley Lifestyles Limited SY No. 16/2 and 16/3 Part, Hosur Road, Veerasandra Village, Attibele Hobli, Anekal Taluk, Bengaluru - 560 100 Phone: + 91 80 6895 7200 Email: [email protected] Website: https://www.lovestanley.com/

Kfin Technologies Limited

Phone: 04067162222, 04079611000

Email: [email protected]

Website: https://kosmic.kfintech.com/ipostatus/

Company Details

Stanley Lifestyles Limited

SY No. 16/2 and 16/3 Part,
Hosur Road, Veerasandra Village, Attibele Hobli,
Anekal Taluk, Bengaluru – 560 100

Phone: + 91 80 6895 7200

Email: [email protected]

Website: https://www.lovestanley.com/

IPO Registar Details

Kfin Technologies Limited

Phone: 04067162222, 04079611000

Email: [email protected]

Website: https://kosmic.kfintech.com/ipostatus/

FAQs

The key objectives of Stanley Lifestyles Ltd IPO are:

  • Investment in certain Subsidiaries for:
    • Opening of new stores by such Subsidiaries under the formats of “Stanley Level Next”, “Stanley Boutique” and “Sofas & More by Stanley” (“New Stores”)
    • Opening anchor stores (“Anchor Stores”) by such Subsidiaries; and
    • Renovation of existing stores under the formats of “Stanley Level Next”, “Stanley Boutique” and “Sofas & More by Stanley” (“Existing Stores”) by such Subsidiaries;
  • Funding the capital expenditure requirements for purchase of new machinery and equipment by our Company and our Material Subsidiary, Stanley OEM Sofas Limited.

JM Financial Ltd, SBI Capital Markets Ltd, Axis Capital Ltd and ICICI Securities Ltd are the book-running lead managers for the Stanley Lifestyles IPO.

Leave a Reply

Your email address will not be published. Required fields are marked *